Item #6905 plus jamais ça [Never Again]

plus jamais ça [Never Again]

Paris: Comite pour la Defense de la Republique, 1968. Red and black offset. 15 3/4 x 7 3/4 in. Text in French. Adhesive traces on verso, else very good. Item #6905

​​A scarce piece of Gaullist propaganda responding to the student and worker uprisings of May 1968. Translated as “never again,” the text sits in front of a sea of red and black flags.

By May 1968, conservative President Charles De Gaulle had been in power for ten years. Despite the rise of progressive, international youth culture in France, the Gaullist government held fast to traditional values of hierarchical authority and nationalism, while French students and workers saw the Gaullist platform as antithetical to progress and social change.

The events of May 1968 resulted in a reactionary backlash that solidified the right-wing stance of the Gaullists, who regained political power in the immediate aftermath. This poster serves as a statement of victory for French liberals and a warning to radicals against revolutionary activity.

Anti-radical street propaganda from the period remains rare.

Price: $250.00