Item #6904 Consommez. Atelier Populaire.

Consommez

[Paris]: [Atelier Populaire], [1968]. Silkscreen in red ink on off white paper. 23 x 36 in. Framed to 26 ½ x 39 in. Very good. Item #6904

A poster from the May 1968 movement, depicting a cow looking out at the viewer, with text reading “CONSUME.”

The May 1968 revolt was a mass movement that mobilized vast swaths of French society, provoking a national crisis that paralyzed the government and nearly toppled the De Gaulle administration. The most famed uprising of late-60s student radicalism, over 10 million workers took the movement from the fragile hands of the students, resulting in a widespread general strike that the trade unions had thought impossible, the Communist Party absurd, and the De Gaulle government unthinkable.

Atelier Populaire, a workshop of students and teachers from the École des Beaux-Arts, clandestinely produced and distributed hundreds of posters to propagandize the movement’s politics and goals. The graphics they produced and covered the streets with created a people’s counter-narrative to the disinformation pushed by the reactionary government and media. They are iconic in the canons of protest art and 1960s radicalism.

One of the scarcest of Atelier Populaire’s 1968 posters.

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