Item #6587 The Day Glo Designer’s Guide
The Day Glo Designer’s Guide
The Day Glo Designer’s Guide
The Day Glo Designer’s Guide
The Day Glo Designer’s Guide

The Day Glo Designer’s Guide

[Cleveland]: Day-Glo Color Corp, [1969]. Offset in fluorescent ink, on various paper stocks, with three bound-in elements, and four tipped in color charts. Spiral comb binding. 68pp. 11 1⁄4 x 13 in. First and only edition. Top and bottom three combs in spiral binding have detached; else very good, interiors remain clean and bright. Item #6587

An exceptionally rare and sensational guide for commercial design that doubles as a lavish showcase of psychedelic art.

The Day-Glo Corporation published this Designer’s Guide to exhibit their lines of fluorescent ink and demonstrate how their inks and pigments could be used commercially in album covers, posters, magazine ads, and so forth. The book is full of brightly colored, often psychedelic art, including renditions of Toulouse Lautrec, The Grateful Dead at The Playboy Mansion, and, most notably, Bert Stern’s fluorescent revisions of his famous photographs of Marilyn Monroe, attached in a 12pp bound-in packet. Also included are a “pop out and build” Day-Glo box, a pop-up Day Glo fluorescent flower garden, a Day-Glo tone chart, a bonus color chart, and a four-color process lithography chart, all bound and tipped in throughout the book.

Sold