[San Francisco]: Armenian Hill, . Item #6002
Flyer promoting screenings of Erostratus by Joseph Marzano, and Un Chant D'Amour by Jean Genet, Nightspring Daystar by David Brooks and dancing and photography Joseph Marzano, presented by the Straight-Ashbury Viewing Society.
The Straight-Ashbury Viewing Society grew out of San Francisco's Straight Theatre, formerly Haight Theatre - purchased in 1966 by Reg E. Williams and a group of like-minded hippies, who sought to turn it into a film, dance and music venue.
The venue opened on June 15, 1967, with performances by Oakland's Wildflower and The Grateful Dead. It would close only a few years later, in 1969. During this time, the theatre served as a more free-spirited alternative to the Fillmore and Avalon Ballroom, featuring big name acts like the Dead, Janis Joplin, Little Richard, James Cotton, Carlos Santana, Steve Miller, and many more.