Item #4426 Tomorrow’s People. Jeremey Sandford, Ron Reid.
Tomorrow’s People

Tomorrow’s People

London/San Francisco/Vancouver: Jerome Publishing, 1974. 4to (8 ½ x 11”) side-stapled in wraps. Very good condition. Item #4426

Taking the music festival as the prism through which to approach their age, Sanford and Reid capture both the musicians who provided the era’s soundtrack (including Hawkwind and Frank Zappa and the Mothers of Invention), as well as the thousands of revelers, utopians and hippies who descended upon these concerts. Providing an uncensored window into the temporary autonomous zone that was the 1960’s music festival, Tomorrow’s People captures the revelry, spirituality, and fashion in all its glorious chaos. As the book states in its opening: “some say the most important purpose served by a pop festival is that it provides a test bed for the working out of the running of some future society…” While it’s surely not quite the one we live in it remains a thoroughly fascinating template.

Price: $150.00