Rags Magazine Collection
Rags Magazine Collection
Rags Magazine Collection
Rags Magazine Collection
Rags Magazine Collection

Rags Magazine Collection

Item #4139

Rags Magazine was a counter-culture fashion magazine founded by Rolling Stone photographer Baron Wolman, based out of San Francisco, and associated with the underground press movement. A rotating staff included Mary Peacock and Daphne Davis as editors, and Barbara Kruger as an art director. Printed on newsprint, Rags covered counter-culture fashion in a way no other fashion magazine was doing at the time, focusing on street-style instead of big name fashion brands or trends, and emphasizing photography and art in relation to fashion. With writing that was often politically radical, the publication captured the countercultural spirit of the early 1970s underground. Despite only running for one year, it remains an influential magazine whose innovative form and content were ahead of their time. This set includes the first twelve of thirteen published issues of Rags, missing the final June 1971 issue.


Rags Magazine, no. 1, June 1970. Rosy Cheeks Publishers, Inc. Softcover, Staple Bound. 61pp. 8vo. (8 ¼ x 11 in.) Excellent condition. Slight yellowing of pages, very minor tears on some edges. Stamp on cover “Bassist Fashion Institute.”
This is the first issue of Rags Magazine, a counter-culture fashion magazine founded by the legendary Rolling Stone photographer Baron Wolman and based out of San Francisco. This issue features an interview with and original illustrations by Betsey Johnson, a photography spread, street style section, among other articles and advertisements.

Rags Magazine, no. 2, July 1970. Rosy Cheeks Publishers, Inc. Softcover, Staple Bound. 61pp. 8vo. (8 ¼ x 11 in.) Excellent condition. Slight yellowing of pages, very minor tears on some edges. Stamp on cover “Bassist Fashion Institute.”

This issue features an interview with Alvin Duskin by Wolman, a feature on Ike and Tina Turner, and a review of Paul Morrisey’s Trash and Andy Warhol’s superstars.

Rags Magazine, no. 3, August 1970. Rosy Cheeks Publishers, Inc. Softcover, Staple Bound. 61pp. 8vo. (8 ¼ x 11 in.) Excellent condition. Slight yellowing of pages. Stamp on cover “Bassist Fashion Institute.”

This issue features an article on sports fashion, a photography feature by Jerry Wanwright, a feature on The Institute of American Indian Arts, and a feature on The Cockettes with photographs by Robert Altman.

Rags Magazine, no. 4, September 1970. Rosy Cheeks Publishers, Inc. Softcover, Staple Bound. 61pp. 8vo. (8 ¼ x 11 in.) Excellent condition. Slight yellowing of pages. Stamp on cover “Bassist Fashion Institute.”

This issue features a photography spread by Imogen Cunnigham, street style section, and features on Renaissance Fairs and life working at a hash pipe factory.

Rags Magazine, no. 5, October 1970. Rosy Cheeks Publishers, Inc. 8vo. (8 ¼ x 11 in.)Softcover, Staple Bound. 61pp. Excellent condition. Slight yellowing of pages and small tear on bottom of cover. Stamp on cover “Bassist Fashion Institute”.

“A Special Rags Report” titled Fashion Fascism, including an interview with Marshall McLuhan, discussions of mainstream trends and office dress codes, and a photo spread by Bill Owens.

Rags Magazine, no. 6, November 1970. Rosy Cheeks Publishers, Inc. 8vo. (8 ¼ x 11 in.) Softcover, Staple Bound. 61pp.Excellent condition. Slight yellowing of pages. Stamp on cover “Bassist Fashion Institute”.

This issue features an article on work clothes, a feature on cat calling related to fashion, and more.

Rags Magazine, no. 7, December 1970. Rosy Cheeks Publishers, Inc. 8vo. (8 ¼ x 11 in.)Softcover, Staple Bound. 77pp. Excellent condition. Slight yellowing of pages and small tears along edges of cover page.

This issue contains an article titled “Revolution” with models acting out scenes from history, a feature on body modification in Amazonian tribes, and an article about bras.

Plus 5 other issues of this influential magazine.

Price: $1,400.00