Boo-Hooray is dedicated to the organization, stabilization, and preservation of 20th and 21st century cultural movements. We place artists’ and organizations’ archives with universities and museums; publish books and catalogs; sell rare books, photography, and ephemera; and stage exhibitions.
We are located at 160 Broadway, Suite 1110, New York NY 10038. We sell online, at book fairs, and by appointment. To schedule an appointment, email info [at] boo-hooray [dot] com.
JOHAN KUGELBERG
Johan Kugelberg founded Boo-Hooray in 2010 to formalize the archival work he had started years earlier as a collector and enthusiast. He has created comprehensive collections in the fields of punk, hip hop, and counter-culture, focusing on printed works, ephemera, photography, and book arts. He teaches and hosts symposiums at Yale University, Cornell University, and Rare Book School at the University of Virginia. He has lectured at the University of Wisconsin, the Grolier Club, New York Public Library, Century Club New York, Union League Club New York, University Club New York, the Hayward Gallery in London, and the Oslo National Academy of the Arts. Johan has served on the board of the grassroots non-profits 8-Ball Community and Printed Matter, respectively.
Most archives that Boo-Hooray work on result in exhibition staged by Boo-Hooray. In addition to his work at Boo-Hooray, Johan has curated major exhibitions for the Hayward Gallery in London, Galleri Operatingplace in Stockholm, Colette Paris, Hysteric Glamour and United Arrows in Tokyo, New York Public Library, White Columns and Milk Gallery in New York. Johan has also served as a curator and consultant in pop culture fields for auction houses, including Christie’s (where he curated the Punk/Rock sale in 2008, the first major auction sale devoted to Punk), Sothebys and Phillips De Pury.
Johan has also been writing, editing, and publishing books since 2005. As author and editor, Johan’s books include Born In the Bronx (Rizzoli), The Velvet Underground: New York Art(Rizzoli), Jack Smith – Wait For Me At The Bottom of The Pool (Boo-Hooray),In All Our Decadence People Die (Boo-Hooray), Enjoy The Experience: Homemade Records 1958-1992 (Sinecure), Beauty Is In The Street: A Visual Record Of The May ’68 Paris Uprising (Four Corners), Brad Pitt’s Dog (Zero Books). Johan was awarded the ForeWord Silver Medal for Music in 2010 for The Velvet Underground – New York Art. He was nominated for the NYPL Books for the Teen Age award in 2008 for Born In The Bronx and for the London Design Museum’s 2012 Designs of the Year Awards for Beauty Is In The Street.
Johan’s work has been featured in The New York Times, Los Angeles Times, Financial Times, Rolling Stone, BBC News, Vice, Pitchfork, Esquire UK, NPR, the Huffington Post, Arts & Antiques, The Guardian, Libération, Mojo, Details, Print, HUGE, Free & Easy, and Austin Chronicle.
SEBAS ALARCÓN
Sebas Alarcon (she/they pronouns) is Boo-Hooray's Antiquarian Director and Cataloger. She is a filmmaker, writer, researcher, and theater artist from Ecuador who lives in Brooklyn. She is the company manager of Minor Theater, an experimental theater company based in New York. Sebas is also a founding member of a Brooklyn “film share,” a resource for mostly free collaboration in film. The group's short film Closer has screened in both New York and Chicago.
DANIEL BAKER
Daniel Baker is Director of Books and Manuscripts at Boo-Hooray. Previously he worked in the Books and Manuscripts Department at Sotheby's, after working for several years in antiquarian bookstores in New York. Outside of the book trade, he's a poet and writer. He holds an MFA in poetry from Brooklyn College and his work appears or is forthcoming in The Baffler, Annulet, Denver Quarterly, Works & Days, Columbia Journal, Blazing Stadium, among other publications.
NORA LANDES
Nora Landes is Director of Archives at Boo-Hooray. She is an art historian, writer, and archivist who has worked at art museums in the United States and Italy. Her art writing and communications clients have included the New Museum, Artsy, the Queens Museum, Brooklyn Public Library, and labor unions representing workers in the arts and entertainment industries. Nora is currently pursuing a Master's degree in Art History at CUNY Hunter College with a focus on 20th-century Italian architecture.