Johan Kugelberg founded Boo-Hooray in 2010 to formalize the archival work he had started years earlier as a collector and enthusiast. He has created comprehensive collections in the fields of punk, hip hop, and counter-culture, focusing on printed works, ephemera, photography, and book arts. He teaches and hosts symposiums at Yale University, Cornell University, and Rare Book School at the University of Virginia. He has lectured at the University of Wisconsin, the Grolier Club, New York Public Library, Century Club New York, Union League Club New York, University Club New York, the Hayward Gallery in London, and the Oslo National Academy of the Arts. Johan is a board member of Printed Matter, the Cornell University Library, and the Rare Book School at the University of Virginia (where he also teaches a course, “Working with Alternative Media: Documenting Counter-Culture”).

Most archives also result in an exhibition staged by Boo-Hooray. In addition to Boo-Hooray, Johan has curated major exhibitions for the Hayward Gallery in London, Galleri Operatingplace in Stockholm, Colette Paris, Hysteric Glamour and United Arrows in Tokyo, New York Public Library, and Milk Gallery in New York. Johan has also served as a curator and consultant in pop culture fields for auction houses, including Christie’s (where he curated the Punk/Rock sale in 2008, the first major auction sale devoted to Punk), and Phillips De Pury.

Johan has also been writing, editing, and publishing books since 2005. In addition to forming Boo-Hooray’s publishing imprint, he started the music culture imprint Sinecure Books with Eothen “Egon” Alapatt in 2012. As author and editor, Johan’s books include Born In the Bronx (Rizzoli), The Velvet Underground: New York Art(Rizzoli), Jack Smith – Wait For Me At The Bottom of The Pool (Boo-Hooray),In All Our Decadence People Die (Boo-Hooray), Enjoy The Experience: Homemade Records 1958-1992 (Sinecure), Beauty Is In The Street: A Visual Record Of The May ’68 Paris Uprising (Four Corners), Brad Pitt’s Dog (Zero Books). Johan was awarded the ForeWord Silver Medal for Music in 2010 for The Velvet Underground – New York Art. He was nominated for the NYPL Books for the Teen Age award in 2008 for Born In The Bronx and for the London Design Museum’s 2012 Designs of the Year Awards for Beauty Is In The Street.

Most recently Boo-Hooray has formed a partnership with Anthology Editions to uncover and fashion cultural narratives as books, music collections, online experiences, and exhibitions.  

Johan’s work has been featured in The New York Times, Los Angeles Times, Financial Times, Rolling Stone, BBC News, Vice, Pitchfork, Esquire UK, NPR, the Huffington Post, Arts & Antiques, The Guardian, Libération, Mojo,Details, Print, HUGE, Free & Easy, and Austin Chronicle.

Daylon Orr

Daylon Orr is an archivist and rare bookseller with an interest in progressive publishing and radical media. He is the founder, host and producer of Cops & Cookies, an internet radio show about police violence and the carceral state. He also has managed the 8-Ball Zine Library, assisted with programming and production for 8-Ball Radio, and written and edited publications and zines. Daylon graduated from Hunter College with an honors degree in Literature, concentrating in Critical Theory. He was a recipient of the 2017 Faculty Scholarship to the Colorado Antiquarian Book Seminar. His research and personal work focuses primarily on the intersection of art and activism. He loves cookies.


Beth Rudig is an archivist, filmmaker, and writer. She graduated from SUNY Purchase College with an honors degree in Cinema Studies and a minor in Screenwriting. While attending SUNY Purchase, she was the editor in chief of the literary magazine Submissions Magazine, while also running a public access variety television show. Her personal work focuses on the power of film as a tool of documentation for political and personal narratives that often go undocumented. She has created music videos, short films, and zines. Beth currently resides in Brooklyn.

SONG tae Chong

Song Tae Chong received her dual undergraduate degrees in American Literature and History of Architecture from USC, and it was in her studies in architecture that she began her life-long love affair with photography.  While working in the Cultural and Creative Development division of Magnum Photos, where she helped to develop a robust photography education program, she received her MA in Art and Humanities, with an emphasis on Documentary Photography, at NYU. After completing her PhD in Visual Culture at NYU, Song became the Gallery Director at Milk Gallery, where she curated and mounted over 30 exhibitions with acclaimed artists such as Frank Gehry, Magnum Photos, Larry Clark, Thomas Hoepker, Burt Glinn, and Billy Name.  In 2017, Song joined Boo-Hooray as Head Archivist and curator, returning to her earlier interests in archiving and hands-on curatorial work with countercultural and historic ephemera.  A lover of big furry dogs, hip hop and techno, Song spends a lot of time dancing and listening to live music.  She is currently part time faculty at Parsons and NYU. A native of Los Angeles, she is based in Brooklyn.